Do you long to find ways for repurposing your content so you don’t have to create so much?
Are you looking for ways to repurpose your content into money-making opportunities?
Have you ever thought about how you could repurpose your content from your blog into a book?
Did you ever consider how repurposing your content will make it more enticing for visitors to join your membership site at higher levels?
If you hadn’t thought about any of these things before, I bet you are now.
Repurposing allows you to make more of what you have without having to make more.
You work hard for the words you share on your website. Now it is time to find ways to make your words work hard for you.
Repurposing your words will not only allow you to expose those words to more people, but it also will give you the ability to create membership-level specific content to make your membership site more engaging.
Many years ago, when my three sons were too young to tell me different, I planned meals using leftovers. Once they became teenagers, that was no longer an option. Keeping food around was a challenge so forget about repurposing the food I did have. But that is a topic for another day.
Today, we create planned-overs.
With planned-overs, you create extra of the entree and then work the extras into other entrees. Leftover steak becomes planned-over steak sandwiches or stir-fry.
When it comes to your words, the process isn’t all that different. You simply have to think of a multitude of ways to reuse the words you create.
Why you should repurpose content?
You work hard to create the words you use on your website. It gets frustrating to work on the words for weeks only to have the words fade into the cacophony of content crowding the internet.
When you repurpose the content, you give it a second chance at exposure to your audience or allow it the first chance at a new audience. Either way, you put the words to work by making them do double duty.
The more ways you find to repurpose content, the harder those words work for you.
You should repurpose content because it brings you more exposure and makes your content creating job easier.
What is an example of repurposing?
Several years back, Michael Hyatt wrote Platform – Get Noticed in a Noisy World. It provided steps authors could take to get their words seen. The best thing about the book was where it came from. He had been answering questions on social media and it dawned on him that if he packaged the answers in an easier to use format.
And the book was born.
Repurposing is simply finding multiple ways to use something – in this case finding ways to use the content you have created across different platforms.
Planning to Repurpose
It’s never too early to start planning to repurpose your content. As you layout your editorial calendar for the next month, quarter, or year plot your articles with the repurpose in mind.
Plan for eBooks
Outline an eBook and write a long-form post for each point on the outline. Write shorter articles for each point in the individual long-form posts. At the end, combine all of the posts into your eBook. Create bridges between articles to help with the flow. If your outline includes ten to twelve points, your eBook should be around 15,000 to 30,000 words.
Plan for Print Books
Plot out one eBook per quarter that relates to the other eBooks for the year. At the end of the year, combine the eBooks into a print version. Each eBook will be a section of the new print version. Again, create bridge content to help the flow.
Plan for Social Blurbs
As you are writing, or as you are outlining, pull out ideas you want to highlight. Any bullet points or lists are perfect for some social media platforms. The goal with social media is to provide valuable content in the blurb but leave them wanting to know more so they’ll click your post link.
A little planning will go a long way towards creating repurposed content that will make your job easier and your words more productive.
How Do I Repurpose a Blog Post?
You’ve written the post, published the post, and now it’s done, right? Well, it could be left alone, or you could go back and find ways to give new life to your old posts.
1. Look for running themes
Bring together eight to ten old articles with a similar theme. Create a downloadable for your readers to get them to sign up for your email. You can use tools, such as Canva, for easy conversion onto eBook format.
2. Spring Clean Your Website
Spring cleaning isn’t just for your house. Use the change of seasons as a reminder to freshen up your website. Go through all of your posts and look for ones that are dated. Clean these up. Search engines appreciate your investment in making the old fresh again. This is also the perfect time to republish content that you feel still has a powerful purpose but newer readers may have missed.
3. Change up the format
Take the same eight to ten articles. Go through and add some questions or challenge to each section. Leave room for the reader to fill in the blanks. Now you have a workbook from the articles.
4. Breakdown Pillar Content
Find your longest articles. Write an article for each point that you cover in the longer article and be sure to backlink to the longer article. Keep this repurpose idea in mind when you are planning your editorial calendar moving forward.
5. Reverse the Process
Find shorter articles with a running them. Create a pillar article that touches on these ideas and then link your shorter articles back to the new pillar content. While some experts are pointing to the need for longer-form content, it’s always important to keep the reader in mind. Create content that makes it easy for your reader to learn more, be engaged more, or be entertained.
6. Query Outside Platforms
Research magazines and websites interested in publishing previously published material. Some of them will even pay a fee for these articles. Repurposing your content for other websites exposes you to a new or expanded audience.
7. Flip the Content
Look at ways you can reshape your content to match a new target audience. It may require a little more writing or research, but once you find ways to reshape your content, you’ll be amazed at how many different ways you can shape it.
8. Turn the Article into a Presentation
Break the article into an outline. Create slides for each point in the outline. Offer the presentation to your local WordCamp or to other organizations where your target audience engages. You can record your presentation and offer it online or as an upgrade for your membership site.
9. Consider Broadcasting
Audio and video are powerful ways to share your words. Think of ways you can talk about your articles and expand on the ideas you share in them. Use these to create a podcast or livestream.
10. Collect Your Top Ten Lists
Create a Top Ten List (or top however many you want) of related articles, most engaged articles, or most searched articles. All you need is an intro for the article, a blurb for each post with a link to the post, and then a closing. These would also make great handouts for your memberships or email list.
The key to making your words work for you is to refuse to be limited in how you put them to work. The more ways you find to reuse, reshape, or reshare, the more opportunities you have to engage and connect with your audience.
Dare to be uniquely you in as many ways as you can, and you will discover many ways for repurposing your content. The more ways you discover to share, the more levels you will be positioned to create in your membership site.