The Ultimate Guide to Drip Content: 6 Models for Making it Work

Drip content can be a powerful way to connect with new customers and to get them engaged with your company and with the community. Nowadays, businesses can’t operate successfully without digital marketing. With more people using the internet and social media than ever before, it allows them to meet their customers where they are and …

What is Customer Lifetime Value? Top Things to Know For Your Bottom Line (2021)

The customer lifetime value shows you how well you are maintaining the relationships with those who engage with your products and services. Just the term “customer lifetime value” sounds like a positive thing for business, right? The worth of a customer over the lifetime of a relationship – now that’s valuable.  So if you’re wondering …

19 Content Engagement Metrics That Matter

You should be measuring your content engagement metrics because everything that is worth doing and worth having comes back to the foundational relationships you make and grow. And relationships start with engagement. Have you considered which content engagement metrics matter? Do you know how to measure your content engagement or why it even matters? Hands …

How to Create an Amazing Membership Sales Page that Converts

If you’re serious about turning more site visitors into members, then it’s time to get focused on your membership sales page. A membership sales page is a landing page that’s focused on converting prospects into members, and is one of your most effective tools to build your membership community. But what do you need to …