You’ve accepted that churn is an inevitable part of running a membership site, but what should you be doing to win back lost members – and how? In this post, we talk about win-back campaigns and how to inspire your lost members to return!

One of the best things about running a membership site is that your success isn’t necessarily all about the number of new sales you make, or even member churn. In this post, we discuss the significance of long-term member value and how you can tap into it to maximize your membership results.

If you run a membership site, the value of your members might seem like it starts and ends with revenue – but there are actually several other ways they can benefit your business. In this post, we’ve highlighted some of these benefits to help you make the most of them!

Having high membership churn is a very real issue for some membership sites. In this article, guest author Amanda Northcutt of Member Up shares the types of churn you should look out for, and how to prevent churn to improve your member retention.

Marketing wisdom tells us that communicating the features of your products is not enough; you must emphasize the benefits your customers will experience. In this post, we discuss some key differences between marketing benefits vs. features, and how this relates to what your members really want.