Having high membership churn is a very real issue for some membership sites. In this article, guest author Amanda Northcutt of Member Up shares the types of churn you should look out for, and how to prevent churn to improve your member retention.
Marketing wisdom tells us that communicating the features of your products is not enough; you must emphasize the benefits your customers will experience. In this post, we discuss some key differences between marketing benefits vs. features, and how this relates to what your members really want.
When it comes to the subscription and membership model, your recurring income is contingent on customer retention. But how do you keep your members happy so they stick around? In this article we discuss our top tips for creating meaningful memberships to ensure long-term success. 🙌