Customer Spotlight: Free Kibble
Our customer spotlight this month is Free Kibble: an organization that aims to save the lives of highly adoptable dogs and cats. Free Kibble does this by providing dogs and cats with pet food and other resources that they need to survive while waiting to be adopted.
This incredible company started in 2008 when then eleven-year-old Mimi Ausland wanted to find a way to help feed animals at her nearby shelter. With this vision in mind, she created Free Kibble. Mimi has since donated the value of over 5,751,183,888 pieces of kibble to homeless dogs and cats in shelters and food banks across the country.
None of this would have been possible without her membership website. Free Kibble was created to allow site visitors to learn more about her organization and donate money towards the cause. Free Kibble uses tiered membership levels so that people can choose how much to commit to the cause of helping provide resources to dogs and cats in animal shelters.
To create her membership site, Free Kibble uses Restrict Content Pro, which includes powerful content restriction tools in one easy-to-manage plugin. Below, we’ll look at how this membership adds vital functionality to Free Kibble.
A membership site to bark home about
Free Kibble’s membership options shows how easy it is to get started with Restrict Content Pro. Users don’t need to click through various pages to become a member. On Kibble Plus’s registration page, you’ll find one single page that includes all the information about how their membership works. Then, users can browse the tiered membership levels and enter their billing information in one place.
By creating a single page, people will be more likely to sign up for a membership without getting confused or lost on multiple pages and a variety of tiers. Free Kibble provides monthly and yearly options for folks who like to contribute monthly or pay all at once. We love talking pricing – check out our tips for getting your pricing strategy just right.
You’ll notice that the tiered membership levels include both free and paid options. This kind of membership structure has myriad benefits. Namely, it allows users to try out the membership for free with limited features and incentives to buy into the paid membership levels. It sounds like a win-win for everyone!
Try before you buy!
Free Kibble built a fun and functional membership website to help their cause, and you can make one too! Set up with Restrict Content Pro is simple and customizable, but if you want to play around before taking the plunge, we’ve created a Live Preview site. There, you can see how our plugin looks in action.
Once you’ve seen the possibilities available with Restrict Content Pro, you can request your own sandbox site to take a peek at the backend. You can even go ahead and create a local membership site for free there to take our plugin for a test drive. Get started with a demo site today!
