Customer Spotlight: The Good Men Project
Our customer spotlight for December is The Good Men Project. The Good Men Project is a media company with the goal of collecting stories about defining moments in men’s lives. They’ve set out to start an international conversation about what it means to be a good man in the 21st century. And with over 3 million visitors every month, it looks as if they’ve done that.
The Good Men Project have created a community on their website using Restrict Content Pro to provide a premium membership option. Let’s look at how The Good Men Project have turned their site into a growing community by using Restrict Content Pro.
A Premium Membership
You can login or sign up for a membership on the The Good Men Project’s site easily. Navigate to their membership page in the top right corner. On their membership signup page, they show the benefits of membership in three clear categories. Social interest groups, classes, and an-ad free experience are all featured benefits.
The weekly calls cover topics such as sex/love, sexism, racism, and climate change. Their class offerings cover writing, platform building, editing, social change, and leadership. This is a clever idea as a way to keep contributors actively writing and submitting to their site to keep their content growing and thriving. Plus, classes are recorded and available on-demand for members.
We think this membership signup page is a great way to advertise a membership offering. As we’ve written about before, building community is one of the pillars of a membership program. The Good Men Project know that their site thrives on member interactions, so they’ve built live calls and classes to keep their community thriving.
The Onboarding Experience
If you click “Continue” from the membership page, you’ll be prompted to register an account and pay for membership access. They make it easy to join with a single page onboarding experience, which we love. It should be a simple and straightforward process to onboard members, or you may lose them in the process. We also like seeing a reminder of your membership perks on the payment page to assuage any doubts of its value.
A yearly membership is priced at $50, which offers a sizeable discount if purchased upfront. Offering a premium discount like this and advertising it on the sign-up page is a sure-fire way to see a boost in annual signups. There’s also an affordable monthly option for folks who want to try the community first to see if it’s for them.
The signup form also includes an opt-in for a newsletter, which is an easy addition to make. Make sure to turn this setting on in your Restrict Content Pro setting so you can capture member emails for a newsletter subscriber list. Emails can be exported from your Dashboard and used for marketing purposes all with a simple opt-in.
Try Restrict Content Pro Today
The Good Men Project built a community-based membership website to help them thrive, and you can too! Set up with Restrict Content Pro is simple and customizable. If you want to play around before taking the plunge, we’ve created a Live Preview site. There, you can see how our plugin looks in action.
Once you’ve seen the possibilities available with Restrict Content Pro, you can request your own sandbox site to take a peek at the backend. You can even go ahead and create a local membership site for free there to take our plugin for a test drive. Get started with a demo site today!
